Best Customer Profiles April 13, 2021 Identify attributes common to best customers. Process: Define criteria for best customer; assemble list of customers meeting criteria; identify attributes that distinguish them from others.
Combine Browsing and Instore Purchase Data April 13, 2021 Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Behavior Analysis April 13, 2021 Track customer actions over time. Process: Assemble timeline of customer actions; find behavior patterns by segment, purpose, outcome, etc.
Real Time Content Recommendations April 13, 2021 Need to select content for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best content using profile data; send to channel system for delivery; track behavior during session and make adjusted selections.
DAVIDsTEA Case Study April 13, 2021 A tea company wanted to translate its in-store relationship with customers to other channels. Learn how Acquia made it possible.
Lids Case Study April 13, 2021 A company wanted to capitalize on its successful loyalty program. Learn how Acquia worked with the data to increase revenue.
CDP Deployment: Lessons from the Field April 13, 2021 Veteran CDP users and consultants have a lot to say about what does and doesn’t work in their field. The CDP Institute and Treasure Data have the details.
The Definitive Guide to Customer Data Platforms April 13, 2021 Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
What Is a CDP? And What Isn’t a CDP? Customer Data Platforms, Explained April 13, 2021 In this ebook, BlueConic explores the core capabilities of a pure-play CDP and how they differ from other, seemingly similar technologies.
Web Services Case Study April 13, 2021 One of the world’s largest web services companies wanted a unified view of the customer. Learn how Redpoint Global made it possible.
Competing on the Basis of Customer Experience April 13, 2021 CX is overtaking price and product as the primary competitive differentiator. Redpoint Global explains the importance of a single point of control in this environment.
Real-Time Customer Engagement in Practice April 13, 2021 Real-time customer engagement can be complicated. Redpoint Global presents a framework and tactics to make it easier.