Trust & Security: A CIO/CISO’s Take on CDP
Explore the intersection of trust, security, and consumer data with Aysha Khan, Treasure Data’s CIO/CISO.
Blog
Data Privacy, Security, and the Importance of Trust
Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.
Putting privacy first: A global approach to data governance
Maintaining customer privacy can be very complicated for organizations. Treasure Data details how to approach data governance on a global scale.
The Definitive Guide to Customer Data Platforms
Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
Even though consumers want personalized experiences, they despise companies knowing so much about them. BlueConic details how to find a happy medium.
Privacy’s Playground: Why protecting children’s data is everyone’s concern
Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.
Balancing Privacy and Activation: Raw PII Data Encryption in CDPs
Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.
Ensuring Data Privacy Rights: Data Subject Requests in CDPs
In the modern digital landscape, it’s more important than ever to protect data privacy rights. Zeotap explains how a customer data platform can help businesses do so.
Privacy-First Consent Orchestration in Customer Data Platforms (CDPs)
Data privacy is increasingly crucial for marketers. Zeotap details how a CDP can help them manage consent.
Unpacking the privacy-centric CDP
Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.
Building Trust Beyond Compliance
The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.
Trusted Marketing and Ethical Personalization for Marketers
Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? We’ll share guidance for using data ethically and employing trust-building personalization.