Trust & Security: A CIO/CISO’s Take on CDP April 14, 2025 Explore the intersection of trust, security, and consumer data with Aysha Khan, Treasure Data’s CIO/CISO.
Data Privacy, Security, and the Importance of Trust April 14, 2025 Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.
Putting privacy first: A global approach to data governance April 14, 2025 Maintaining customer privacy can be very complicated for organizations. Treasure Data details how to approach data governance on a global scale.
The Definitive Guide to Customer Data Platforms May 13, 2024 Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns March 1, 2024 Even though consumers want personalized experiences, they despise companies knowing so much about them. BlueConic details how to find a happy medium.
Privacy’s Playground: Why protecting children’s data is everyone’s concern September 28, 2023 Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.
Balancing Privacy and Activation: Raw PII Data Encryption in CDPs July 27, 2023 Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.
Ensuring Data Privacy Rights: Data Subject Requests in CDPs July 27, 2023 In the modern digital landscape, it’s more important than ever to protect data privacy rights. Zeotap explains how a customer data platform can help businesses do so.
Privacy-First Consent Orchestration in Customer Data Platforms (CDPs) July 27, 2023 Data privacy is increasingly crucial for marketers. Zeotap details how a CDP can help them manage consent.
Unpacking the privacy-centric CDP June 1, 2023 Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.
Building Trust Beyond Compliance April 10, 2023 The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.
Trusted Marketing and Ethical Personalization for Marketers January 27, 2023 Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? We’ll share guidance for using data ethically and employing trust-building personalization.