Privacy - CDP Institute

Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? We’ll share guidance for using data ethically and employing trust-building personalization.

Marketers are facing real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. Join us as we discuss how you can succeed in the new data revolution.

In this ebook, BlueConic explains the new customer engagement model all brands must implement today to thrive in the consumer privacy era.

BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.

Learn from BlueConic how you can embrace a more proactive approach to consumer data privacy.

Consumers now evaluate brands based on data privacy practices. Zeotap explains how to meet expectations.

First-party data is the future of digital marketing. Segment details how to harness it.

Presented by Rebecca Gentry, Customer Data Orchestration Capability Lead – South, Accenture Song; and Fred Maurer, Principal Director, Accenture Song

Presented by TK Kristiansen, Consent Preference SME, Accenture Song; and Joseph Leone, Data Science Consultant, Accenture Song

Presented by Trinity Levenson, Marketing Technology Manager, Accenture Song; and Susan LaDoux, Data Architecture Manager, Accenture Song

Presented by Danny W. Abraha, Manager, Customer Data Platforms Consulting, Accenture Song

Presented by Danny W. Abraha, Manager, Customer Data Platforms Consulting, Accenture Song