Privacy’s Playground: Why protecting children’s data is everyone’s concern September 28, 2023 Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.
Balancing Privacy and Activation: Raw PII Data Encryption in CDPs July 27, 2023 Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.
Ensuring Data Privacy Rights: Data Subject Requests in CDPs July 27, 2023 In the modern digital landscape, it’s more important than ever to protect data privacy rights. Zeotap explains how a customer data platform can help businesses do so.
Privacy-First Consent Orchestration in Customer Data Platforms (CDPs) July 27, 2023 Data privacy is increasingly crucial for marketers. Zeotap details how a CDP can help them manage consent.
Unpacking the privacy-centric CDP June 1, 2023 Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.
Building Trust Beyond Compliance April 10, 2023 The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.
Trusted Marketing and Ethical Personalization for Marketers January 27, 2023 Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? We’ll share guidance for using data ethically and employing trust-building personalization.
What’s Going On? The Future of Data-Driven Marketing & Ads January 27, 2023 Marketers are facing real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. Join us as we discuss how you can succeed in the new data revolution.
The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era January 24, 2023 In this ebook, BlueConic explains the new customer engagement model all brands must implement today to thrive in the consumer privacy era.
Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era January 24, 2023 BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.
Debunking the Four Myths of Consumer Data Privacy January 24, 2023 Learn from BlueConic how you can embrace a more proactive approach to consumer data privacy.
The Value Exchange January 3, 2023 Consumers now evaluate brands based on data privacy practices. Zeotap explains how to meet expectations.