Consumer Goods - CDP Institute

In this fireside chat, learn how Mattel used BlueConic for customer-centricity across its brands.

Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

See how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.

Discover Adore Beauty powers triggered communications to grow its monthly revenue by over a quarter with Tealium.

See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.

Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.

Beverage giant Anheuser-Busch InBev needed to centralize more than 90 million unique customer records. Treasure Data explains how its CDP made it possible.

Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.

Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.

Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.