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Blog
Smart Guide to AI Marketing
Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.
Keynote: Adapting to Consumer 3.0
Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.
Keynote: Innately Intelligent Marketing – From Concept to Reality
Pini Yakuel, CEO and Founder of Optimove, discusses the past year, the current state of affairs, and looks into the future, taking innately intelligent marketing from concept to reality.
How Curology Delivers High-performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
How Frame.io Delivers a Seamless Customer Experience with Personas
Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
Why Your CDP Needs a Brain
A CDP is a powerful tool. The CDPI and Optimove explain how a decision engine makes it even stronger.