Making Sense of the Changing Identity Landscape August 23, 2021 Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.
Identity Management August 8, 2021 First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.
Show Me You Care: Why You Should Be Talking About Privacy and Value Exchange August 2, 2021 Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.
Zeta CDP+ Overview August 1, 2021 Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.
Forrester Consulting TEI of Zeta Study July 30, 2021 Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.
A Complete CDP RFP Guide July 17, 2021 It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Staying Agile and Adaptable in the Ever Changing Ad Ecosystem July 12, 2021 See how Facebook, ASICS, and Wunderman Thompson Data work with Tealium to keep up with major changes like third-party cookie loss and new privacy regulations.
First-Party Data Takes the Cake July 10, 2021 Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.
PrimeCredit Case Study July 10, 2021 Learn how PrimeCredit improved its response rates and is able to unify customer data in real time with Tealium.
Tradera Case Study July 8, 2021 Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.
When the Third-Party Cookie Party is Over June 14, 2021 The era of the third-party cookie is coming to an end. Amperity explains how you can thrive with first-party data instead.
How Curology Delivers High-performing, Personalized Ad Campaigns April 13, 2021 Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.