Where CDP Fits In Your Tech Stack
Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.
Blog
Advertiser Perceptions: Preparing for a Future Without Third-Party Cookies & IDFA
Advertisers are facing major challenges from privacy regulations and updates. Treasure Data details how first-party data can help with navigating the future.
Building the First and Zero Party Future: Thriving in a Privacy Centric World
Access to consumer data is declining as consumers gain control thanks to GDPR, the loss of third-party cookies, and other factors. The CDPI and Simon Data explain how first- and zero-party data can give marketers success.
Marketing Privacy: Navigating Customer Care in a Fast-Changing Environment
Susan Raab of the CDP Institute explains the role of marketing in privacy issues and why it matters now more than ever.
Blueshift Platform Tour
A quick overview of Blueshift’s core platform capabilities.
Zeta Company Overview
Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
CDP vs. CRM: What’s the difference and how can the two work together
The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.
Making Sense of the Changing Identity Landscape
Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.
Intro to Blueshift
Hear from Blueshift’s Co-Founders and customers on the vision, mission and impact the Blueshift SmartHub CDP has on companies and the future of activation marketing and customer engagement.
Identity Management
First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.
Show Me You Care: Why You Should Be Talking About Privacy and Value Exchange
Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.
Zeta CDP+ Overview
Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.