CDP Institute

Brands have more customer data than ever, but conversion rates remain flat. Amperity proposes a framework with actionable steps to move forward.

A multi-billion-dollar retailer wanted to unify customer data for personalized engagement. Learn how switching to the Treasure Data CDP made this possible with an estimated $3M+ cost reduction over three years.

The CDP build vs. buy debate can be very nuanced. Amperity explores how AI impacts the conversation.

This free course from Dun & Bradstreet and the CDP Institute empowers B2B marketing leaders and technologists to maximize their first-party data potential. You’ll discover how to leverage your company’s data assets, overcome common limitations, and strategically enhance your data with external sources to drive more effective marketing campaigns and better business outcomes.

This free course empowers marketing and technology professionals to evaluate their current programs’ impact on customer trust and develop strategic plans for improvement. You’ll discover how to leverage Customer Data Platforms as a cornerstone for building lasting customer relationships in today’s privacy-conscious, real-time marketing environment.

This free course empowers marketing and technology professionals to leverage Customer Data Platforms beyond traditional retention efforts. You’ll discover how CDPs can transform your customer acquisition strategy by identifying the right acquisition programs for your organization and defining the technical requirements needed to implement them successfully.

This free course empowers marketing and technology professionals to evaluate and enhance their company’s customer data processes. You’ll learn to assess data strategies, select appropriate platforms, and create actionable improvement plans that drive real business value, even when working with imperfect data.

Guest: Lee Hammond, Principal, KLH Consulting

Guest: Vlad Silik, Chief Technology Officer, carbonix

The CDP changed the game in data management by pulling customer data together, organizing it, and making it actionable. Oracle describes the role of this tool in transforming business operations today.

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global

Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium