2021 Complete Guide to CDPs
A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.
Blog
A Complete CDP RFP Guide
It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Intelligent Data Privacy
With more data privacy regulations coming into effect, organizations need to avoid data loss and misuse. Informatica explains the best ways of doing so.
Staying Agile and Adaptable in the Ever Changing Ad Ecosystem
See how Facebook, ASICS, and Wunderman Thompson Data work with Tealium to keep up with major changes like third-party cookie loss and new privacy regulations.
CDP vs. CRM: What’s the difference and how can the two work together
The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.
Making Sense of the Changing Identity Landscape
Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.
Show Me You Care: Why You Should Be Talking About Privacy and Value Exchange
Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.
First-Party Data Takes the Cake
Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.
PrimeCredit Case Study
Learn how PrimeCredit improved its response rates and is able to unify customer data in real time with Tealium.
When the Third-Party Cookie Party is Over
The era of the third-party cookie is coming to an end. Amperity explains how you can thrive with first-party data instead.
Customer Data Platform: Best practice & use cases for retail & ecommerce
Learn what a CDP is and how to act on the data it gathers.
How Curology Delivers High-performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.