BlendeeID: overcome deprecation April 17, 2024 Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Ultimate Customer Data Platform Guide April 12, 2024 Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Blueshift: Smarter Cross-Channel Marketing, Powered by Unified Data April 9, 2024 Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.
A Buyer’s Guide to Composable CDPs April 4, 2024 The composable CDP is perhaps the most confusing topic in today’s martech space. Actable provides core insights and guidance to help buyers.
Informatica and Leadspace: The AI-Driven Growth Engine March 19, 2024 Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.
Identity Resolution Explained: Profile the Right Prospects March 19, 2024 This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.
Building B2B Buyer Profiles March 19, 2024 Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.
The Total Economic Impact Of Adobe Real-Time Customer Data Platform, Journey Optimizer, And Customer Journey Analytics March 12, 2024 The Adobe Real-Time CDP collects data across all channels to create real-time profiles and audiences. Learn more in this Forrester TEI Report.
DMP to CDP: Why Transition Now? March 12, 2024 The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Mt. Hood Meadows Case Study March 8, 2024 A popular mountain resort wanted to communicate with their guests in a personalized and meaningful way. See how the Ascent360 CDP provided segmentation and unified data to increase click-through rates and event registrations.
Mirror Lake Inn Case Study March 8, 2024 A family-owned luxury resort and spa struggled to share real-time information with their guests. Learn how the Ascent360 CDP unified the data and drove higher revenue.
Embracing The Algorithmic Shift: Revolutionizing Customer Experience by Leveraging CDP-Driven Artificial Intelligence March 4, 2024 AI is powering a new era of customer experience. Lemnisk details how a CDP can help you leverage AI to the fullest.