CDP RFP Template April 13, 2021 Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
CDP Screening Template April 13, 2021 CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.
CDP Use Case Template April 13, 2021 Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
RealCDP: Customer Data Platform Certification Program April 13, 2021 The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Top Ten Checklist for an Enterprise CDP April 13, 2021 Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.
CDP Evaluation Guide – Data Ingestion April 13, 2021 Questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.
Glossary of Marketing Privacy Terms April 13, 2021 Are you overwhelmed by the number of privacy terms in the marketing world? The CDPI has a glossary that will hopefully clear things up.
Identity Resolution: A Guide to the Post-Cookie World April 13, 2021 Privacy legislation and the death of the third-party cookie mean identity resolution matters more than ever. Segment helps you design your strategy.
GDPR Compact Guide April 13, 2021 The GDPR is now in effect across Europe. DataEM explains what this means for your privacy practices.