Why do Telco companies need a CDP? November 30, 2023 Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.
Fred Perry Case Study October 31, 2023 An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.
How Vertical CDPs Accelerate Success August 18, 2023 A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.
CDPs and Data Warehouses August 17, 2023 A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
The Ultimate Guide to Data Driven Marketing August 7, 2023 Using data is increasingly important to marketing. Ascent360 provides a four-step plan to master it.
How AI is Transforming CDPs July 26, 2023 AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.
Chemist Warehouse Case Study July 17, 2023 A large pharmacy retailer lacked a holistic view of its customers. Learn how the Meiro CDP drove 25% retail media growth.
Wyze Case Study July 7, 2023 A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.
Epsilon IDC Commentary June 9, 2023 A new IDC Link commentary reviews Epsilon’s Digital CDP solution, saying it allows marketers to activate at scale in a matter of weeks.
Decision Engine Getting Started Demo April 14, 2023 Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.
The new MarTech stack April 14, 2023 Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.
The marketer’s guide to the cookie-less galaxy March 13, 2023 This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.