The Ultimate Guide to Data Driven Marketing August 7, 2023 Using data is increasingly important to marketing. Ascent360 provides a four-step plan to master it.
How AI is Transforming CDPs July 26, 2023 AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.
Chemist Warehouse Case Study July 17, 2023 A large pharmacy retailer lacked a holistic view of its customers. Learn how the Meiro CDP drove 25% retail media growth.
Wyze Case Study July 7, 2023 A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.
Epsilon IDC Commentary June 9, 2023 A new IDC Link commentary reviews Epsilon’s Digital CDP solution, saying it allows marketers to activate at scale in a matter of weeks.
Decision Engine Getting Started Demo April 14, 2023 Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.
The new MarTech stack April 14, 2023 Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.
The marketer’s guide to the cookie-less galaxy March 13, 2023 This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
Benefits of Identity Resolution February 24, 2023 Identity resolution helps with personalization and attribution. Teavaro explains how it works.
The CRM Manager’s Evolution Curve January 23, 2023 CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
Are You Really Doing Omni-Channel ABM? Probably Not. January 20, 2023 Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.
How to increase conversion rate and optimise your acquisition campaign with a better targeting January 3, 2023 A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.