Are you getting the value you expect from your MarTech investments?
A robust data model is fundamental to effective data orchestration. Celebrus details how to make sure your martech stack meets the challenge.
Blog
Three Steps to Hyper-personalization
Understanding every customer is essential to providing personalization. Celebrus explains how to acquire, analyze, and activate the data you need.
Data Quality for Marketers
Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.
CDP Use Cases: What Users Want
The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
The Business Case for Data Usability
In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
Identity Management
First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.
The Power of Intent: How OneLogin Doubled Marketing Engagement & Cut Sales Cycles
Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.
Zeta CDP+ Overview
Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.
Forrester Consulting TEI of Zeta Study
Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.
Driving Powerful Digital Transformation with a Robust CDP
See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.
First-Party Data Takes the Cake
Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.
The Joy of Data Cookbook
See over 15 customer data use case recipes and real world success stories from brands like the GAP and the Utah Jazz.