Customer Data Platform Buyer’s Guide April 13, 2021 Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
The Complete CDP Evaluation Guide April 13, 2021 Your CDP should be a smart hub that empowers your marketing team to take action on all of your customer data. ActionIQ helps you find the right solution.
CDP RFP Template April 13, 2021 Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
CDP Screening Template April 13, 2021 CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.
CDP Use Case Template April 13, 2021 Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
RealCDP: Customer Data Platform Certification Program April 13, 2021 The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Redpoint Customer Data Platform Solution Brief April 13, 2021 CDPs play an important role in digital transformation. Read on to learn how from Redpoint.
CDP Vendor Comparison April 13, 2021 A side-by-side comparison of CDP vendors based on key differentiating features.