CDP Institute

The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.

Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.

A side-by-side comparison of CDP vendors based on key differentiating features.

Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.