Top Ten Checklist for an Enterprise CDP April 13, 2021 Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.
CDP Vendor Comparison April 13, 2021 A side-by-side comparison of CDP vendors based on key differentiating features.
CDP Evaluation Guide – Outputs April 13, 2021 Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.