Segment Discovery April 13, 2021 Identify sets of customers that can be usefully treated as segments. Process: Analyze customer profiles to find clusters with similar attributes or behaviors; assess potential to treat these distinctly.
Segment Assignment April 13, 2021 Tag customers who belong to previously defined segments. Process: Define segment criteria; tag customers who meet the criteria; track movement in or out of segments over time.
Life Stage Assignment April 13, 2021 Tag customers who belong to previously defined life stages. Process: Define life stage criteria; tag customers who meet the criteria; track movement in or out of life stages over time.
Best Customer Profiles April 13, 2021 Identify attributes common to best customers. Process: Define criteria for best customer; assemble list of customers meeting criteria; identify attributes that distinguish them from others.
Find High Value Customers April 13, 2021 Identify individual customers who have returned high value. Process: Define criteria for high value customers; assemble list of customers meeting criteria
Email List Creation April 13, 2021 Need to select best customers for email campaign. Process: Define rules or model scores to identify best customers for a specific campaign; select those customers subject to additional constraints e.g. frequency caps, email permissions; send list to email systems for delivery.
Segment Customer Data Platform Profile April 13, 2021 The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.
Optimove Solution Overview April 13, 2021 The Optimove CDP can provide marketers with actionable insights. Read on to learn more.
Customer Data Platform Buyer’s Guide April 13, 2021 Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
The Guide to Advanced Segmentation April 13, 2021 The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.
RealCDP: Customer Data Platform Certification Program April 13, 2021 The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Redpoint Customer Data Platform Solution Brief April 13, 2021 CDPs play an important role in digital transformation. Read on to learn how from Redpoint.