How CDPs Enable the Democratization of Data By Jill Grozalsky Roberson, VelirAugust 10, 2023 When it comes to marketing and the customer experience, the mandate has been consistent.
Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach By Jeff Seacrist, LyticsAugust 7, 2023 Today, expert estimates show that more than 80% of business intelligence efforts fail.
Delivering superior customer experience for banks with Terragon’s proprietary data and technology solutions By Osarugue Awani, TerragonAugust 3, 2023 Banking to customers is variety of "ongoing services", rather than a "product".
The power of customer data, analytics, and privacy-compliant personalization for financial services By James McDermott, LyticsJuly 31, 2023 Companies are under pressure to deliver more meaningfully personalized experiences.
Five key CDP use cases for media companies in 2023 By James McDermott, LyticsJuly 24, 2023 More than almost any other industry, media companies are facing pressures for true insight into their customers.
Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse By Eric Dodds, RudderStackJuly 20, 2023 If you've ever tried to build a 360 view of your customer, you know how time consuming and costly it can be.
The Value of Customer Data: How Much Could It Be Worth? By Jim Skeffington, Treasure DataJuly 6, 2023 In today's data-driven world, where information is power, an organization's most valuable asset is its customer data.
For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud By Denise Castillo, LyticsJuly 3, 2023 Today's most successful businesses juggle a long list of priorities.
Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles By Denise Castillo, LyticsJune 26, 2023 A customer data platform (CDP) is a powerful tool for both your marketing and IT teams.
The top 5 data clean room use cases for marketers By Denise Castillo, LyticsJune 19, 2023 Your organization’s valuable data needs to be stored somewhere.
5 customer dark spots marketers can shine a light on using a CDP By Tyler McDaniel, EpsilonJune 8, 2023 Brands today are looking to revive dormant customers, increase basket size, activate data anywhere, and identify lookalike audiences.
Lytics + Built with BigQuery: Unlocking the data sharing and enrichment potential of your cloud data warehouse By Jeff Seacrist, LyticsJune 5, 2023 Data warehouses must represent a key component in a business' customer data architecture.