Data Management - CDP Institute - Page 3

There are plenty of reasons to completely own one's data strategy that don’t include the all-important reason of staying on the right side of the ever-evolving legal landscape.

According to Business Insider, 2021 is the year to expect sweeping federal data privacy laws to go into effect.

In today's content and product-saturated marketplace, personalisation is key to standing apart from the competition.

Once a marketing buzzword and now table stakes for brands and retailers, omnichannel is a customer engagement strategy that provides seamless, personalized experiences across every channel and device.

What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?

Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.

According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.

Customer service is a key piece of a brand’s relationship with consumers— it can entice unsure buyers to make their first purchase or encourage one-time buyers to become repeat customers.

After the big January blowout full of clickbait-ey headlines about Google killing cookies, we are in for another treat, my friends!

To measure average speed of a car halfway through a given distance it is critical to design activities that account for this measurement objective.

Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B.

Do you know what a Customer Data Platform (CDP) is?