Data Privacy in 2022 – What You Need to Know By DJ Landreneau, TealiumFebruary 10, 2022 Data privacy in 2022 is at the forefront of our current wave of digital transformation.
Preparing for Digital Transformation By Augustine Chidiebere, TerragonFebruary 7, 2022 What is Digital Transformation?
Build your own walled garden By Michael Katz, mParticleJanuary 17, 2022 Did Google just drop a bomb on the internet, or was it a massive smoke screen
3 Ways B2B Brands Can Win in a Cookieless World By Chandni Patel, ActionIQJanuary 13, 2022 Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to B2B success.
How to build your first party data strategy By Joey Colvin, mParticleJanuary 3, 2022 Henry Ford revolutionized the automotive industry with the release of the Ford Model T in October, 1908.
How to Improve Customer Data Security & Privacy for a Cookieless World By Sophie Wang, ActionIQDecember 23, 2021 With the impending loss of third-party cookies, the importance of customer data security and privacy is growing.
How to deliver compelling messages for better customer engagement By Jurgen Desmedt, NGDATADecember 16, 2021 As credit card transactions are falling, banks are fighting to remain relevant to their customers.
How to Combat the Death of Third-Party Cookies With First-Party Data Strategy By Florian Delval, ActionIQDecember 13, 2021 First-party data strategy has gone from nice to have to necessity in record time thanks to the death of third-party cookies.
Why brands can’t afford to not prioritize CX initiatives By Stephen DeFusco, NGDATADecember 9, 2021 92% would leave after just a few negative experiences with brands.
4 strategies to reduce customer churn By Abby Borden, LexerDecember 6, 2021 Retail and ecommerce is more competitive than ever.
Delivering “Intelligent” Multichannel Customer Engagement via SMS and WhatsApp By Vinson Asekhamhe, TerragonNovember 29, 2021 Customers are the lifeblood of every business.
Offer customers more personalized experiences whilst delivering the benefits of digital transformation By Jens Ponnet, NGDATANovember 25, 2021 In a post-pandemic world, core banking systems are in urgent need of updating and modernizing to cater for the 'new normal' expectations of customers.