How to Design Your Data Supply Chain for GDPR By Julie Graham, TealiumJuly 2, 2018 While the dawn of massive change approaches with GDPR, it's critical for brands to be transparent and ethical with the customer data they're handling.
What To Do When You Don’t Have A Data Layer By Ty Gavin, TealiumJune 25, 2018 Tag Management requires a little effort up front, but the returns are worth it.
3 Obstacles to Maximizing the Value of Customer Data By Buck Webb, Redpoint GlobalMay 21, 2018 The true value of customer data lies in its ability to provide context.
Four Ways to Prepare for the Upcoming GDPR By Colleen Conti, SessionMMay 11, 2018 The General Data Protection Regulation (GDPR) is a hot topic.
3 Reasons Brands Need a Customer Data Platform Right Now By Steve Zisk, Redpoint GlobalMay 9, 2018 Customer data platforms (CDPs) are designed for one purpose: to unify customer data across functional and channel-specific data silos into an always-on, always processing customer profile available throughout the enterprise.
6 Key Stages to Successful Data Orchestration By Jay Calavas, TealiumMay 2, 2018 The concept of Data Orchestration is a new one and has yet to clearly be defined to the industry.
Household Marketing: Finding the Decision Maker and Avoiding Blunders By Yoni Barzilay, OptimoveApril 30, 2018 One of the principles of one-to-one relationship marketing is understanding the individual customer entity that you are interacting with.
What Should You Look for in a Customer Data Platform? By George Corugedo, Redpoint GlobalApril 27, 2018 Interest in customer data platforms (CDPs) has exploded in the past five years.
How We Make Customer Support Seamless Using Treasure Data By Toru Takahashi, Treasure DataApril 13, 2018 The Treasure Data enterprise Customer Data Platform (CDP) helps the digital marketer segment audiences for vastly better personalization by uniting siloed data to achieve a 360° view of the customer.
How Customer Data Platforms Improve the Sharing of Data within Your Business for Better Marketing By Anthony Botibol, Upland BlueVennMarch 30, 2018 Businesses consist of separate departments – finance, sales, marketing, account management, and so on.
The Evolution of Customer Data Management: DMP vs. CDP By Reza Safa, Treasure DataMarch 19, 2018 The question of how a customer data platform (CDP) is different from a data management platform (DMP) comes up regularly, leaving me to believe that the many blogs on this topic have missed the mark.
The Customer Data Platform is an Essential Component of One-to-One Personalization By Karl Wirth, EvergageMarch 15, 2018 Imagine you're searching for information on a martech solution for your company.