A guide to Google Analytics Deprecation (and how to stay ahead of the curve) By Lisa Zavet and Darcelle Pluviose, Twilio SegmentJanuary 5, 2023 Earlier this year, Google announced that Universal Analytics (GA) will sunset by July 2023.
Future Customer Experience & Service: A Strategic Priority & Collective Responsiblity By Josh Wheeler, Reuters EventsDecember 15, 2022 In October, Reuters Events Customer Service & Experience brought together industry-shaping brands.
CDPs Are Building an “Easy-Button” for DMP Replacement By Matt Greitzer, ActableNovember 14, 2022 At Actable we see many business imperatives that compel the need for customer data platforms (CDPs).
How to assess your organization’s customer data maturity By Joey Colvin, mParticleSeptember 19, 2022 Successful personalization at scale requires intentional planning around customer data management, process, and tooling.
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out By Marge Breya, LeadspaceJune 23, 2022 Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
How to choose the best solution for your email communication via CDP? By Alex Kachalov, UniOneJune 20, 2022 No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.
How to Choose a B2B Customer Data Platform: Achieving Actionable Insights with CDP Decisioning By Marge Breya, LeadspaceMay 26, 2022 How do you analyze high-volume data to derive and prioritize those most actionable insights?
What is Data Chaos? And how to solve it By Michael Katz, mParticleMay 16, 2022 There's a well known parable about a monkey and a pedestal.
How to Choose a B2B Customer Data Platform: Better Segments, Better Activation, Better Decisions By Marge Breya, LeadspaceApril 28, 2022 In the last three blogs we discussed how to get your data together to fuel great buyer profiles.
Avoiding the identity resolution trap By Michael Katz, mParticleFebruary 28, 2022 The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver.
Master Omnichannel Journey Orchestration, Not Campaign Management By Florian Delval, ActionIQFebruary 24, 2022 It's time to focus on omnichannel journey orchestration instead of campaign management.
Preparing for Digital Transformation By Augustine Chidiebere, TerragonFebruary 7, 2022 What is Digital Transformation?