Our vision for the Microsoft customer data platform By James Phillips, MicrosoftAugust 6, 2020 Empowering organizations everywhere to gain insight from all their data sources and deliver personalized customer engagement.
What Can the Global CX Community Can Learn from Covid? By Paul Bergamini, Reuters EventsJuly 20, 2020 During the height of the crisis the UK Office of National Statistics announced that just under 50% of employed adults in the UK were working from home.
The Omniscience Option: Next-best-action Recommendations that Work By Dilyan Kovachev, Treasure DataApril 23, 2020 What marketer wouldn't want to be omniscient, especially when it comes to understanding customers?
5 Types of Ad Tech Marketers Need to Know By Henry Li, Treasure DataApril 16, 2020 Digital advertising has reached new heights of complexity.
Understanding Customer Data Platforms By Rohit Srivastav, NetcoreMarch 26, 2020 "Customer is indeed the king, but running a kingdom is no child's play Knight, minister, jester, advisor, are you there for your king in every way?"
Customer Data Platforms vs. Data Management Platforms: A Definitive Guide By Rohit Srivastav, NetcoreMarch 19, 2020 Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did.
How to Pick the Right Customer Data Platform (Learn from CDP Experts) By Jordan Torpy, ExponeaMarch 9, 2020 You've decided a Customer Data Platform is the right tool for your company.
How will enterprises drive effective engagement during these times of cookie extinction? By Ricardo Rengifo, FirstHiveMarch 2, 2020 Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3.
Why you should take a leaf out of HSBC’s book and remember your email system is ‘not an island’ By Anthony Botibol, Upland BlueVennFebruary 25, 2020 There's a lot of hype these days about omnichannel marketing and the importance of crafting a consistent customer experience across every platform.
Top 10 Benefits of Rules-Based Orchestration By George Corugedo, Redpoint GlobalNovember 25, 2019 There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and consumer demands for immediacy.
Next Best Action Needs Next Best Data By David Corrigan, InformaticaOctober 16, 2019 The investment in analytics has accelerated.
Are digital marketers losing sight of the value in connecting online and offline identity data? By Dave Dague, InfutorAugust 1, 2019 It will come as no surprise to this group that the options for and use of Customer Data Platforms (CDP) are on the rise.