5 Top Quality Tips to Transcend Your Welcome Email Stream By Shefa Weinstein, OptimoveOctober 9, 2018 As I continue with my Top 5 Tips For articles, I thought, what better topic to kick off the series than the Welcome Stream.
Predictive Analytics: A Powerful Tool for Marketers By Janet Wagner, ZylotechOctober 5, 2018 Many companies today are using a variety of analytics tools including predictive analytics.
5 First-Rate Email Tips to Deepen the Relationship With Your Customers By Shefa Weinstein, OptimoveOctober 2, 2018 When Optimove acquired DynamicMail (the company I worked for), I was super excited.
The New Role of Marketing Operations and Technology By Chuck Leddy, ZylotechSeptember 28, 2018 The role of the marketing executive has changed dramatically in the last decade.
Personaliz(s)ation: Where to Focus? By Greg Morton (https://www.linkedin.com/in/greg-morton/) for CDP InstituteSeptember 6, 2018 Is the EU a good place to invest and focus if you are a provider of personalization software and services?
ABM @ Scale: Meet Lattice Atlas By Chitrang Shah, Lattice EnginesAugust 15, 2018 This is part 2 of a 2 part blog series. In this post I describe how Lattice Atlas, our latest release, enables marketers to successfully scale their ABM programs.
What Does a 360° Customer View Really Mean? By Hadas Tamir, OptimoveAugust 9, 2018 Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer.
How Marketers Can Combine Cross-Device Identification with a CDP to Enhance Their Campaigns By Anthony Botibol, Upland BlueVennJuly 30, 2018 It's indisputable that every customer experience, across every device, should be personalized in real-time!
Foreign Exposure: Reaching the Unreachable Customers By Moshe Demri, OptimoveJuly 23, 2018 The countless ways the world has changed over recent years has totally modified customers' habits, making them very hard to influence.
Refining the Marketers’ Aptitude: Jumping over the Second Purchase Hurdle By Eilon Morgenstern, OptimoveJune 18, 2018 Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy.
Interpreting Customer’s Loyalty: There’s Definitely a Logic to Human Behavior By Maya Shaanan, OptimoveJune 8, 2018 The world of retail shopping is changing rapidly and with it the level of loyalty of your customers.
For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric By Amy Cross, NGDATAJune 5, 2018 Hospitality marketing departments face many challenges.