How Salesforce Turns Data into Meaningful Customer Moments January 27, 2023 See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.
Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands January 24, 2023 See how the Comoto Family of Brands is unlocking its marketing potential with first-party data.
BlueConic Platform Overview January 24, 2023 Learn more about BlueConic and how its CDP can power your data-driven processes to accelerate growth.
Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era January 24, 2023 BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.
Debunking the Four Myths of Consumer Data Privacy January 24, 2023 Learn from BlueConic how you can embrace a more proactive approach to consumer data privacy.
IDT Case Study January 23, 2023 A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.
The CRM Manager’s Evolution Curve January 23, 2023 CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
How to Treat Every Customer Campaign as a Marketing Experiment January 23, 2023 Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.
Are You Really Doing Omni-Channel ABM? Probably Not. January 20, 2023 Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.
Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing January 20, 2023 B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.
State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.