Simply Business Case Study March 1, 2024 One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.
Retail Media and the Role of CDP January 29, 2024 Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.
Introduction to Composable CDP January 25, 2024 Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Roularta Case Study January 23, 2024 A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.
Boost your ABM strategy with a CDP January 23, 2024 Self-directed buying has significantly changed B2B sales. GX explains how a CDP can help you keep up.
The Complete Guide to the Composable CDP January 16, 2024 Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.
Identifying the best solution for the cookie-less future of digital marketing in the open internet December 12, 2023 It can be difficult to identify users within the open internet. Teavaro explores the available options for identity resolution, even without cookies.
Why do Telco companies need a CDP? November 30, 2023 Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.
Steve Madden Case Study October 31, 2023 A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.
How to make your tech stack work harder for you during BFCM October 31, 2023 Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
The Total Economic Impact Of The Amperity Customer Data Platform October 25, 2023 The Amperity CDP creates a unified view of first-party data from fragmented sources. Learn more in this Forrester TEI report.
Omni-Channel Personalization Powered by Customer Data Platforms September 29, 2023 Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.