The Definitive Guide to Customer Data Platforms
Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
Blog
BlendeeID: overcome deprecation
Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Ultimate Customer Data Platform Guide
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Blueshift: Smarter Cross-Channel Marketing, Powered by Unified Data
Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.
Demo Series: Mobilize Your Customer Data with Snowflake and Blueshift
Ready to tap into and fully unlock the power of your Snowflake data for customer engagement? Blueshift has the answer. And you don’t need IT to do it.
Insuring Success: Unleashing the Power of CDPs in the Insurance Sector
Staying competitive in today’s insurance landscape means driving engagement throughout the customer lifecycle. FirstHive details how a CDP makes this possible.
A Buyer’s Guide to Composable CDPs
The composable CDP is perhaps the most confusing topic in today’s martech space. Actable provides core insights and guidance to help buyers.
The Total Economic Impact Of Adobe Real-Time Customer Data Platform, Journey Optimizer, And Customer Journey Analytics
The Adobe Real-Time CDP collects data across all channels to create real-time profiles and audiences. Learn more in this Forrester TEI Report.
Breuninger Case Study
A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.
DMP to CDP: Why Transition Now?
The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Mt. Hood Meadows Case Study
A popular mountain resort wanted to communicate with their guests in a personalized and meaningful way. See how the Ascent360 CDP provided segmentation and unified data to increase click-through rates and event registrations.
Simply Business Case Study
One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.