How AI is Transforming CDPs July 26, 2023 AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.
Request for Proposal (RFP) Guide July 25, 2023 Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.
Rethinking Digital Marketing in a Post-Cookie Era July 21, 2023 The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.
Chemist Warehouse Case Study July 17, 2023 A large pharmacy retailer lacked a holistic view of its customers. Learn how the Meiro CDP drove 25% retail media growth.
Wyze Case Study July 7, 2023 A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.
Southeast Asia Retail Bank Case Study June 30, 2023 A large retail bank in Southeast Asia struggled with data silos and fragmented customer identities. Learn how the Meiro CDP made advertising budgets 10% more efficient and improved CTR by 160%.
AdWeek Webinar: Bring your customers out of the dark June 9, 2023 In this webinar, Tyler McDaniel of Epsilon and guest speaker Forrester analyst Joe Stanhope discuss the role CDPs play in the marketing industry today and why enhancing existing first-party data is critical to better analysis and measurement.
Epsilon IDC Commentary June 9, 2023 A new IDC Link commentary reviews Epsilon’s Digital CDP solution, saying it allows marketers to activate at scale in a matter of weeks.
Lytics composable CDP product demo June 1, 2023 Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.
Profit Through Profiling May 25, 2023 This virtual workshop explores all the benefits of a CDP, how to determine the right solution for your business, and how to make the most of its capabilities.
An IT manager’s guide to building or buying a CDP May 16, 2023 Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.
Decision Engine Getting Started Demo April 14, 2023 Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.