CDP Institute

Marketing teams often worry that imperfect customer data will lead to poor results. The CDP Institute and Zeta detail how to get value from the information you already have.

Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.

What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.

A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.

Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.

Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.

A customer data platform helps businesses face a continuous stream of unexpected demands. The CDPI and Redpoint Global detail the importance of use cases and agility when choosing a CDP.

We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.

Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.

Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.

Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.

The composable CDP is perhaps the most confusing topic in today’s martech space. Actable provides core insights and guidance to help buyers.