CDP Institute

Learn about Nestlé’s journey in Brazil with Treasure Data from Daniela Marques, head of consumer engagement, and Marcos Psanquevich Junior, CRM manager.

Choosing the right customer data platform means considering several important factors. Treasure Data offers a customizable RFP template with hundreds of questions to ask.

AI agents are transforming CX and enterprise operations. Amperity details how to make sure your customer data is ready for them.

This free course from Dun & Bradstreet and the CDP Institute empowers B2B marketing leaders and technologists to maximize their first-party data potential. You’ll discover how to leverage your company’s data assets, overcome common limitations, and strategically enhance your data with external sources to drive more effective marketing campaigns and better business outcomes.

This free course empowers marketing and technology professionals to evaluate their current programs’ impact on customer trust and develop strategic plans for improvement. You’ll discover how to leverage Customer Data Platforms as a cornerstone for building lasting customer relationships in today’s privacy-conscious, real-time marketing environment.

This free course empowers marketing and technology professionals to evaluate and enhance their company’s customer data processes. You’ll learn to assess data strategies, select appropriate platforms, and create actionable improvement plans that drive real business value, even when working with imperfect data.

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global

Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.

Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.

Guest: Vince Jeffs, Senior Director Product Strategy, Pegasystems

Marketing teams often worry that imperfect customer data will lead to poor results. The CDP Institute and Zeta detail how to get value from the information you already have.

What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.