CDP Institute

A leading insurance provider was wasting resources on poor quality leads. Learn how FirstHive helped them cut costs with personalized customer journey orchestration.

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

A robust data model is fundamental to effective data orchestration. Celebrus details how to make sure your martech stack meets the challenge.

Understanding every customer is essential to providing personalization. Celebrus explains how to acquire, analyze, and activate the data you need.

Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.

The coming deprecation of third-party cookies is impacting every facet of marketing in every industry, including sports. Data Talks details how to optimize CX with other types of data.

Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.

The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users.  Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.

In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.

Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.

Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.

What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.