Is it CDP or Data Lake, or both?
Data lakes are great for data scientists, but not for marketing teams. FirstHive explains why a CDP is a valuable addition to the martech stack.
Blog
The business case behind a Customer Data Platform (CDP)
Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.
Third-Party Cookie Death: How Sports Organizations Can Turn This in Their Favour
The coming deprecation of third-party cookies is impacting every facet of marketing in every industry, including sports. Data Talks details how to optimize CX with other types of data.
Data Quality for Marketers
Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.
Industry Update January 2022
What’s the latest in the CDP industry? This report from the CDPI tells you everything.
CDP Use Cases: What Users Want
The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
The Business Case for Data Usability
In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
CDP Beyond Marketing: Unifying Data Across the Organization
Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.
Time to Invest in a Customer Data Platform
Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.
CDP Institute Member Survey 2021: The Path to CDP Success
What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.
Beyond the Cookie: Personalization for 2022
BlueConic discusses how companies can get beyond the cookie and to the heart of what personalization means today.
Advertiser Perceptions: Preparing for a Future Without Third-Party Cookies & IDFA
Advertisers are facing major challenges from privacy regulations and updates. Treasure Data details how first-party data can help with navigating the future.