CDP Evaluation Guide – Processing April 13, 2021 Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.
Heineken USA Case Study April 13, 2021 Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.
CDP Evaluation Guide – Commercial April 13, 2021 Questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Data Ingestion April 13, 2021 Questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.
Paper Source Case Study April 13, 2021 A premier paper and gift store needed to quickly adapt during the pandemic. Optimove explains how its CDP helped them understand their customers.
John Hardy Case Study April 13, 2021 A luxury jewelry brand wanted to integrate its customer data to increase personalizaiton. Learn how the Optimove CDP brought them a 53% increase in monthly average net revenue.
Glossary of CDP Related Terms April 13, 2021 Are the terms in the CDP industry confusing you? This CDPI glossary is here to help.
Glossary of Marketing Privacy Terms April 13, 2021 Are you overwhelmed by the number of privacy terms in the marketing world? The CDPI has a glossary that will hopefully clear things up.
Nestle Purina Case Study April 13, 2021 An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.
Identity Resolution: A Guide to the Post-Cookie World April 13, 2021 Privacy legislation and the death of the third-party cookie mean identity resolution matters more than ever. Segment helps you design your strategy.
Powering Privacy Compliance with a Customer Data Platform April 13, 2021 New privacy rules are forcing advertisers to find new ways of gathering data. The CDPI and Treasure Data explain how a CDP can help.
GDPR Compact Guide April 13, 2021 The GDPR is now in effect across Europe. DataEM explains what this means for your privacy practices.