Epsilon IDC Commentary
A new IDC Link commentary reviews Epsilon’s Digital CDP solution, saying it allows marketers to activate at scale in a matter of weeks.
Blog
What’s Going On? The Future of Data-Driven Marketing & Ads
Marketers are facing real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. Join us as we discuss how you can succeed in the new data revolution.
E-learning course about Identity Resolution
In this course from Teavaro and the CDP Institute, learn about the benefits of identity resolution for marketers in an increasingly regulated and complex data environment. Go to academy.teavaro.com to see more.
CDP Use Cases: What Users Want
The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
CDP Beyond Marketing: Unifying Data Across the Organization
Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.
How to build an effective Customer Data Platform RFP
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
Breaking Down Data Silos to Build a Better Customer Experience
Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
Keynote: Adapting to Consumer 3.0
Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.
Panel: What Drives Loyalty and How Much Effect Do We Have On It?
Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.
Keynote: Innately Intelligent Marketing – From Concept to Reality
Pini Yakuel, CEO and Founder of Optimove, discusses the past year, the current state of affairs, and looks into the future, taking innately intelligent marketing from concept to reality.
How Curology Delivers High-performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
How Frame.io Delivers a Seamless Customer Experience with Personas
Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.