Navigating the digital world without third-party cookies March 24, 2022 The third-party cookie era is coming to an end. Learn how the SAS CDP can give you a significant headstart in this new marketing world.
Customer Journey Management by SAS March 24, 2022 Watch this video to learn how SAS Customer Intelligence 360 enables brands to manage the customer journey for personalized relevance across every interaction.
Enterprise Customer Data Platforms for Dummies January 27, 2022 An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.
How Brands Can Thrive in 2022 January 19, 2022 In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.
Algonomy CDP Brochure January 15, 2022 Giving customers a personalized experience is more important than ever. Algonomy details how its CDP helps its clients achieve this and related goals.
CDP Use Cases: What Users Want December 15, 2021 The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
The Business Case for Data Usability December 13, 2021 In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
Customer Data Platform vs Data Management Platform November 17, 2021 The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
CDP Beyond Marketing: Unifying Data Across the Organization November 15, 2021 Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.
Time to Invest in a Customer Data Platform November 12, 2021 Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.
The Third-Party Data Deprecation Playbook November 5, 2021 BlueConic shares four strategies for successfully navigating the ongoing changes in the privacy-first era.