Omni-Channel Personalization Powered by Customer Data Platforms
Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Blog
Identity resolution lays the groundwork for stronger media activation through customer data platforms
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.
Customer Data Platform: Data Governance for Marketing Performance
Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
The Deprecation of Third Party Cookies
In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.
How customer centric are you?
It is increasingly important to put the customer at the center of everything you do. Lexer details how the right martech makes this possible.
Mountain Khakis Case Study
An outdoor clothing retailer wanted to increase sales from new and returning customers. Learn how the Lexer CDP boosted Black Friday sales by 49%.
17 must-know stats about Customer Loyalty and CX
Changes in technologies are changing how to earn and keep customers. Lexer explains what you need to know about CX, personalization, and loyalty.
Bricks, Mortar, and Data: How to use omnichannel data pre, during, and post in-store visits
Retailers must solve the problem of data silos separating in-store and ecommerce experiences. Lexer details tactics to bring them together.
How Vertical CDPs Accelerate Success
A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.
CDPs and Data Warehouses
A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
Ascent360 Introduction
Learn how to use your data with Ascent360.
Wachusett Mountain Case Study
A New England ski resort wanted to improve its marketing efforts. Ascent360 explains how its CDP powered an omnichannel campaign that increased conversion to high value purchases.