Where CDP Fits In Your Tech Stack
Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.
Blog
The Best Martech Stack: How to Achieve, Optimize, and Future-proof It
Businesses need martech tools that work well with each other and can scale in the face of future challenges. Treasure Data explains why a CDP is an essential part of any martech stack.
Emirates NBD Case Study
One of the leading banks in the MENAT region wanted to enhance CX and boost online conversions. Learn how the Lemnisk CDP created a single customer view for optimal personalization.
116 Customer Data Platform Use Cases
A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
Blueshift Platform Tour
A quick overview of Blueshift’s core platform capabilities.
Zeta Company Overview
Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
CarParts Case Study
An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
Meiro Customer Data Platform (CDP)
Learn how Meiro CDP works, meet our clients, and find out more details about the technology that will change the current approach to the digital marketing landscape.
CDP vs. CRM: What’s the difference and how can the two work together
The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.
Scaling ABM with AI and Data
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
CDP for Enterprise
Watch this video to see how Treasure can help you unlock the power of customer data and deliver stellar brand experiences at scale.
Artificial Intelligence in Customer Data Platforms
Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.