Omnichannel - CDP Institute

Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.

A customer data platform provides a unified customer view across all channels. Wondaris provides several use cases for this valuable tool.

Many businesses use a CRM to manage every step of the customer journey. Wondaris explains what makes a CDP a useful addition to the martech stack.

How can a customer data platform benefit your business? Wondaris answers this question and helps you find the CDP that meets your needs.

A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.

An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.

Many companies wonder how a customer data platform can help them. FirstHive explains what a CDP is and provides common use cases.

Relay42’s in-house experts share best practices to help digital experts get ready for a cookieless world.

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

A robust data model is fundamental to effective data orchestration. Celebrus details how to make sure your martech stack meets the challenge.

Understanding every customer is essential to providing personalization. Celebrus explains how to acquire, analyze, and activate the data you need.

Visibility is important to effective real-time personalization. Celebrus explains how to make sure your martech stack delivers it.