CDP Institute

This free course guides you through the essential steps of CDP replacement, from recognizing when it’s time for a change to successfully implementing your new solution. You’ll learn to identify clear replacement reasons, define comprehensive requirements, and build a strategic plan that delivers real value to your organization.

Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.

The CDP changed the game in data management by pulling customer data together, organizing it, and making it actionable. Oracle describes the role of this tool in transforming business operations today.

Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.

Treasure Data CDP is built for enterprise scale and powered by AI, helping boost revenue, reduce costs, and build trust. Read on to learn more.

Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.

We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.

Discover what makes Treasure Data CDP the only customer data platform you’ll ever need.

Changing to a new customer data platform can be difficult for marketers. The CDP Institute and Treasure Data explain how to identify your company’s needs to make the best decision.

Maintaining customer privacy can be very complicated for organizations. Treasure Data details how to approach data governance on a global scale.

Honda India faced difficulty in identifying the same customer across business lines. See how the Treasure Data CDP gathered data across the customer journey for more effective marketing.

A large player in the deathcare market wanted to resolve data gaps. Learn how the Treasure Data customer data platform unified data and drove a 43% increase in conversions.