Omni-Channel Personalization Powered by Customer Data Platforms September 29, 2023 Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Identity resolution lays the groundwork for stronger media activation through customer data platforms September 26, 2023 A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.
Customer Data Platform: Data Governance for Marketing Performance September 20, 2023 Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
The Deprecation of Third Party Cookies September 18, 2023 In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.
How customer centric are you? September 12, 2023 It is increasingly important to put the customer at the center of everything you do. Lexer details how the right martech makes this possible.
Mountain Khakis Case Study September 11, 2023 An outdoor clothing retailer wanted to increase sales from new and returning customers. Learn how the Lexer CDP boosted Black Friday sales by 49%.
17 must-know stats about Customer Loyalty and CX September 11, 2023 Changes in technologies are changing how to earn and keep customers. Lexer explains what you need to know about CX, personalization, and loyalty.
Bricks, Mortar, and Data: How to use omnichannel data pre, during, and post in-store visits September 11, 2023 Retailers must solve the problem of data silos separating in-store and ecommerce experiences. Lexer details tactics to bring them together.
How Vertical CDPs Accelerate Success August 18, 2023 A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.
CDPs and Data Warehouses August 17, 2023 A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
Wachusett Mountain Case Study August 7, 2023 A New England ski resort wanted to improve its marketing efforts. Ascent360 explains how its CDP powered an omnichannel campaign that increased conversion to high value purchases.