Why Your Customer Data Platform (CDP) Should be the Data Warehouse
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
Blog
4 Types of CDP: Which is Right For You?
The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Customer Data Platforms 101
A customer data platform allows you to collect, understand, and use data effectively. Acquia tells you all you need to know about this tool.
Transforming Customer Data into Insights
Brands need to maintain relationships with customers across a variety of channels. Acquia details how a CDP can help.
Total Economic Impact of Acquia CDP
The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.
Turn Data in Action with TCS AI-powered, Customer Analytics and Real-time CDP
Discover how TCS Customer Intelligence & Insights™ (CI&I), an AI-powered customer analytics and real-time CDP software, captures data from multiple sources and converts it into insights and actions.
How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck?
Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.
The ‘Phygital’ way of Retail Marketing
Retail continues to face multiple challenges related to ecommerce. FirstHive shows how to tackle these challenges.
Is it CDP or Data Lake, or both?
Data lakes are great for data scientists, but not for marketing teams. FirstHive explains why a CDP is a valuable addition to the martech stack.
The business case behind a Customer Data Platform (CDP)
Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.
Navigating the digital world without third-party cookies
The third-party cookie era is coming to an end. Learn how the SAS CDP can give you a significant headstart in this new marketing world.
SAS Real-Time CDP Demo Video
Want to see for yourself what SAS can do?