CDPs and Data Warehouses August 17, 2023 A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
The Ultimate Guide to Data Driven Marketing August 7, 2023 Using data is increasingly important to marketing. Ascent360 provides a four-step plan to master it.
Take Your Resort Marketing From Bunny Hill to Black Diamond August 7, 2023 Ski and four-season resorts have a wide range of guests with vastly different interests. Ascent360 details how to use customer data effectively to keep them coming back.
CDP for Resort Marketing August 7, 2023 Resort marketing presents numerous special challenges. Ascent360 explains how a CDP can help.
How AI is Transforming CDPs July 26, 2023 AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.
Request for Proposal (RFP) Guide July 25, 2023 Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.
Rethinking Digital Marketing in a Post-Cookie Era July 21, 2023 The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.
Chemist Warehouse Case Study July 17, 2023 A large pharmacy retailer lacked a holistic view of its customers. Learn how the Meiro CDP drove 25% retail media growth.
Wyze Case Study July 7, 2023 A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.
Southeast Asia Retail Bank Case Study June 30, 2023 A large retail bank in Southeast Asia struggled with data silos and fragmented customer identities. Learn how the Meiro CDP made advertising budgets 10% more efficient and improved CTR by 160%.
Profit Through Profiling May 25, 2023 This virtual workshop explores all the benefits of a CDP, how to determine the right solution for your business, and how to make the most of its capabilities.