How Frame.io Delivers a Seamless Customer Experience with Personas April 13, 2021 Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
Cross-channel Campaigns April 13, 2021 Send optimal messages to customers across all channels. Process: Develop models to predict response to alternative treatments, select best channels, select bet timing, and make other choices needed to determine optimal treatment to each customer. Send instructions to delivery systems to execute.
Feature Notifications April 13, 2021 Notify customers of new features that are relevant to them. Process: Identify customers with products affected by new feature and/or whose past behavior indicates high likelihood of interest in new feature.
Social Media Audiences April 13, 2021 Send audiences to social media ad vendors. Process: Select audiences for social media advertising; send hashed email or other identifiers plus desired message; subsequently analyze performance of selected names.
Measure Campaign Effectiveness (Attribution) April 13, 2021 Estimate the change in behavior caused by a marketing program. Process: Identify sets of otherwisesimilar customers who did and didn’t experience a marketing program; compare subsequent behaviors.
Email List Creation April 13, 2021 Need to select best customers for email campaign. Process: Define rules or model scores to identify best customers for a specific campaign; select those customers subject to additional constraints e.g. frequency caps, email permissions; send list to email systems for delivery.
DAVIDsTEA Case Study April 13, 2021 A tea company wanted to translate its in-store relationship with customers to other channels. Learn how Acquia made it possible.
Lids Case Study April 13, 2021 A company wanted to capitalize on its successful loyalty program. Learn how Acquia worked with the data to increase revenue.
CDP Deployment: Lessons from the Field April 13, 2021 Veteran CDP users and consultants have a lot to say about what does and doesn’t work in their field. The CDP Institute and Treasure Data have the details.
What Is a CDP? And What Isn’t a CDP? Customer Data Platforms, Explained April 13, 2021 In this ebook, BlueConic explores the core capabilities of a pure-play CDP and how they differ from other, seemingly similar technologies.
Web Services Case Study April 13, 2021 One of the world’s largest web services companies wanted a unified view of the customer. Learn how Redpoint Global made it possible.
Competing on the Basis of Customer Experience April 13, 2021 CX is overtaking price and product as the primary competitive differentiator. Redpoint Global explains the importance of a single point of control in this environment.