Customer Data Platform vs Data Management Platform November 17, 2021 The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
Where CDP Fits In Your Tech Stack October 14, 2021 Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.
116 Customer Data Platform Use Cases September 28, 2021 A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
Future-Proofing Customer Experience in an Evolving Martech Landscape September 28, 2021 Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.
Zeta Company Overview September 6, 2021 Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
CarParts Case Study September 6, 2021 An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
Meiro Customer Data Platform (CDP) September 6, 2021 Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.
Adore Beauty Case Study August 30, 2021 Discover Adore Beauty powers triggered communications to grow its monthly revenue by over a quarter with Tealium.
Scaling ABM with AI and Data August 30, 2021 Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Artificial Intelligence in Customer Data Platforms August 23, 2021 Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
Utah Jazz Case Study August 9, 2021 See how the Utah Jazz doubled their conversion rates and increase ticket sales with Tealium.
Zeta CDP+ Overview August 1, 2021 Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.