Three Signs You Need a Customer Data Platform
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
Blog
2021 State of the CDP
See from Tealium how marketers are utilizing a Customer Data Platform to keep up with new consumers attitudes around privacy and personalization.
Tealium Customer Data Hub
Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team
Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
Industry Update July 2021
What’s the latest in the CDP industry? This report from the CDPI tells you everything.
Why Customer Data Platforms, Why Now: The Transformation of Direct-to-Consumer Relationships
CDP Institute founder David Raab shares trends he is seeing across retail and other B2C verticals.
The Customer Data Platform by David Raab
We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).
Use CDPs to Lay a Foundation for Connected Customer Experiences
Watch this webinar to learn how to select and get started with CDPs from David Raab, Founder and CEO of the CDP Institute.
Webinar: B2B Applications For CDPs
We sat down with David Raab, founder of the CDP Institute, to discuss the ins and outs of B2B Customer Data Platforms.
JOIN Digital 2020 On-demand
Catch up on all four sessions at your leisure.
Why Your CRM is No Longer Enough
QuickPivot’s Laura Tentas describes the differences between a Customer Data Platform and a CRM.
Customer Data Platform vs. Marketing Automation
QuickPivot’s Laura Tentas explains how important a Customer Data Platform is to draw real-time actionable insights from their Marketing Automation Platform.