Introduction to Composable CDP January 25, 2024 Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Industry Update January 2024 January 12, 2024 What’s new in the CDP industry? This report from the CDPI shares the latest trends.
CDP Institute 2023 Member Survey: Success in an Era of Limits September 8, 2023 What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.
CDP Industry Profile: Learnings from the RealCDP Audit Survey June 28, 2023 The CDP Institute’s RealCDPTM program captures over 200 data points on each vendor it certifies. This report uses that data to explore the contours of the CDP industry.
Vendor Privacy Survey Report February 10, 2022 Can a CDP replace your Consent Management Platform? The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.
Time to Invest in a Customer Data Platform November 12, 2021 Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.
Build or Buy Your CDP? July 23, 2021 The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
CDP Deployment Lessons from the Field July 20, 2021 Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.
CDP for Global Enterprises July 20, 2021 This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.
Tealium Customer Data Hub July 10, 2021 Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team July 10, 2021 Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
The Customer Data Platform by David Raab June 11, 2021 We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).