CDP Institute

What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

This practical course equips marketing, technology, and data professionals with essential knowledge to understand Customer Data Platform technologies and critically evaluate vendor claims. You’ll explore data acquisition, storage, and access technologies, learning how each component works, their strengths and limitations, and how to assess whether proposed solutions can deliver on their promises.

Guest: James McDermott, VP Data Products, Contentstack and Founder/CEO, Lytics

Discover the world of Customer Data Platforms (CDPs) in this comprehensive course. You’ll learn what CDPs are, their core functions, and how they compare to other data systems.

Guest: Lee Hammond, Principal, KLH Consulting

Guest: Vlad Silik, Chief Technology Officer, carbonix

Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium

Guest: Subra Krishnan, Co-Founder and Chief Executive Officer, Lemnisk

Guest: Sriram Sitaraman, Director of Technology, Material+

What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.

The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.

This insightful webinar with industry experts David Raab, Founder of the CDP Institute; Janet Jaiswal, VP of Marketing at Blueshift; and Todd Ilberg, VP of Customer Success at Blueshift focuses on the crucial decision of whether to build or buy a Customer Data Platform (CDP) for your organization.