2024 State of the CDP
The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.
Blog
Industry Update July 2024
What’s new in the CDP industry? This report from the CDPI shares the latest trends.
Build or Buy: Decoding the Best CDP Strategy for Your B2C Enterprise
This insightful webinar with industry experts David Raab, Founder of the CDP Institute; Janet Jaiswal, VP of Marketing at Blueshift; and Todd Ilberg, VP of Customer Success at Blueshift focuses on the crucial decision of whether to build or buy a Customer Data Platform (CDP) for your organization.
2024 CDP Market Guide
Customer data platform categories have evolved in recent years. ActionIQ details key elements of each category and discusses CDP trends.
Introduction to Composable CDP
Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
CDP Institute 2023 Member Survey: Success in an Era of Limits
What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.
CDP Industry Profile: Learnings from the RealCDP Audit Survey
The CDP Institute’s RealCDPTM program captures over 200 data points on each vendor it certifies. This report uses that data to explore the contours of the CDP industry.
Vendor Privacy Survey Report
Can a CDP replace your Consent Management Platform? The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.
Build or Buy Your CDP?
The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
CDP Deployment Lessons from the Field
Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.
CDP for Global Enterprises
This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.
Tealium Customer Data Hub
Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.