CDP Institute

The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.

Interest in customer data platforms grew immensely in the APAC region in 2021. This report from the CDPI and Treasure Data explains what makes this region unique for the industry.

Can a CDP replace your Consent Management Platform?  The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.

What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.

Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.

The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.

Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.

Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.

Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.