Omni-Channel Acceleration in Retail
In this ebook, BlueConic details how retailers can leverage first-party data to transform how they understand and interact with customers.
Blog
A Single Customer View for Consumer Goods
Learn from BlueConic how consumer goods companies are turning first-party data into a strategic business asset.
Musti Group Case Study
A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.
Are You Really Doing Omni-Channel ABM? Probably Not.
Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.
Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing
B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.
How to increase conversion rate and optimise your acquisition campaign with a better targeting
A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers
In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
The Value Exchange
Consumers now evaluate brands based on data privacy practices. Zeotap explains how to meet expectations.
The ROI of a Customer Data Platform
Organizations can reap many benefits from a CDP. Segment shares real ROI examples.
Beyond the Tool: CDP as a Practice
In this ebook, Relay42 discusses the importance of talking about the CDP as both a tool for customer data and a practice across departments.
AIA Philippines Accelerates Digital Transformation With Lemnisk’s Customer Data Platform
AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
The Fundamentals of First-Party Data
First-party data is the future of digital marketing. Segment details how to harness it.