CDP Institute

Identity resolution lays the groundwork for stronger media activation through customer data platforms

September 26, 2023

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.

Why you need identity resolution for paid media optimisation in walled gardens

August 2, 2023

Many companies look to paid media to connect to audiences. Teavaro details how identity resolution in walled gardens is beneficial.

Balancing Privacy and Activation: Raw PII Data Encryption in CDPs

July 27, 2023

Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.

Ensuring Data Privacy Rights: Data Subject Requests in CDPs

July 27, 2023

In the modern digital landscape, it’s more important than ever to protect data privacy rights. Zeotap explains how a customer data platform can help businesses do so.

Request for Proposal (RFP) Guide

July 25, 2023

Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.

Rethinking Digital Marketing in a Post-Cookie Era

July 21, 2023

The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.

Epsilon IDC Commentary

June 9, 2023

A new IDC Link commentary reviews Epsilon’s Digital CDP solution, saying it allows marketers to activate at scale in a matter of weeks.

Unpacking the privacy-centric CDP

June 1, 2023

Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.

Lytics Conductor Tour

April 14, 2023

Conductor puts the power of Lytics’ industry-leading identity resolution & profile building capabilities in your hands through an all-new easy-to-use interface.

Forrester Total Economic Impact Study for Oracle Unity CDP

April 12, 2023

Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform (CDP).

Building Trust Beyond Compliance

April 10, 2023

The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.

Why Do Luxury Retailers Need a CDP?

April 4, 2023

Luxury retail brands took a significant hit during the pandemic. Zeotap explains how a CDP can help them adapt to ecommerce changes.