Navigating the digital world without third-party cookies March 24, 2022 The third-party cookie era is coming to an end. Learn how the SAS CDP can give you a significant headstart in this new marketing world.
Customer Journey Management by SAS March 24, 2022 Watch this video to learn how SAS Customer Intelligence 360 enables brands to manage the customer journey for personalized relevance across every interaction.
Vendor Privacy Survey Report February 10, 2022 Can a CDP replace your Consent Management Platform? The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.
Algonomy CDP Brochure January 15, 2022 Giving customers a personalized experience is more important than ever. Algonomy details how its CDP helps its clients achieve this and related goals.
An overview of mParticle January 10, 2022 Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
The Business Case for Data Usability December 13, 2021 In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
Customer Data Platform vs Data Management Platform November 17, 2021 The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
CDP Beyond Marketing: Unifying Data Across the Organization November 15, 2021 Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.
Time to Invest in a Customer Data Platform November 12, 2021 Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.
The Third-Party Data Deprecation Playbook November 5, 2021 BlueConic shares four strategies for successfully navigating the ongoing changes in the privacy-first era.
Protection of children’s personal data and where reforms are needed October 26, 2021 How is children’s privacy being protected around the world? This paper from the CDPI explains the latest laws and recommends future steps. This article was first published in the Journal of Data Protection & Privacy, Volume 4 Number 4, published by Henry Stewart Publications, London, https://www.henrystewartpublications.com/jdpp