Personalization - CDP Institute

Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.

The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.

Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.

In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.

A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.

A provider of car rentals wanted to drive consistent messaging via a unified customer view. See how the Redpoint Global customer data platform made it happen with advanced identity resolution capabilities.

A large healthcare payer wanted to improve personalization, but was limited by cumbersome audience building methods. Learn how the Redpoint Global CDP provided self-serve segmentation and other tools to optimize engagement.

Consumers say that personalization is a standard expectation. Redpoint Global describes how identity resolution helps a CDP provide this personalization.

Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.

The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a CDP adds value at every step of the customer journey.

The CMO has more customer data than ever before. Algonomy describes how a CDP can help manage this data in unified profiles.

Atlassian wanted to scale its growing business with personalized customer moments. Learn how the ActionIQ composable CDP drove faster audience building and a 50% increase in return on ad spend.