Personalization - CDP Institute

Learn how Celebrus CX Vault’s patented no-party data solution solves for cookie loss and opt-outs by delivering contextual, session-specific relevance that fully respects consumer privacy.

Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.

With privacy of increasing importance to consumers, marketers must find new ways to provide personalized experiences. Celebrus details how to make that happen.

An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.

A leading insurance provider was wasting resources on poor quality leads. Learn how FirstHive helped them cut costs with personalized customer journey orchestration.

A bank wanted to retarget potential customers who viewed its products online without progressing to a purchase. See how the Celebrus CDP used personalization to generate $3 million profit from additional sales.

Understanding every customer is essential to providing personalization. Celebrus explains how to acquire, analyze, and activate the data you need.

Visibility is important to effective real-time personalization. Celebrus explains how to make sure your martech stack delivers it.

Brands need to maintain relationships with customers across a variety of channels. Acquia details how a CDP can help.

Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.

Consumer behaviors are shifting faster than ever. This global report from Cheetah Digital will help you meet expectations.

The third-party cookie era is coming to an end. Learn how the SAS CDP can give you a significant headstart in this new marketing world.