Ultimate Customer Data Platform Guide April 12, 2024 Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Blueshift: Smarter Cross-Channel Marketing, Powered by Unified Data April 9, 2024 Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.
Rocking Retail with AI: 3 Steps that Set the Stage for Long-Lasting Customer Relationships April 9, 2024 Explore how Sweetwater, the leading online music retailer, leverages AI to deliver personalized, one-to-one engagements that foster lifelong customer relationships.
Omni-Channel Retailers: Top 5 CDP Use Cases for Seamless Customer Experiences April 4, 2024 In the world of retail, customer experience reigns supreme. FirstHive details how a CDP helps you deliver high-quality CX across channels.
CPG: Top 5 CDP Use Cases for Seamless Customer Experiences April 4, 2024 Today’s retailers are striving to deliver personalized CX that drives loyalty. FirstHive shows how a CDP facilitates the process.
Insuring Success: Unleashing the Power of CDPs in the Insurance Sector April 4, 2024 Staying competitive in today’s insurance landscape means driving engagement throughout the customer lifecycle. FirstHive details how a CDP makes this possible.
Breuninger Case Study March 12, 2024 A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.
DMP to CDP: Why Transition Now? March 12, 2024 The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns March 1, 2024 Even though consumers want personalized experiences, they despise companies knowing so much about them. BlueConic details how to find a happy medium.
10 Things Your CDP Vendor May Not Be Telling You March 1, 2024 Companies across industries are choosing a CDP to improve customer relationships by using data efficiently. BlueConic provides questions to ask to help choose the right CDP for your needs.
Beyond the Branch: Building Digital Customer Relationships in Banking February 21, 2024 Banks have an incredible wealth of customer data, but many don’t know how to use it. NGDATA shows how a customer data strategy can optimize efforts.
Retail Media and the Role of CDP January 29, 2024 Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.