Personalization - CDP Institute

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.

Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.

Learn how to optimize customer engagement with a CDP that works with artificial intelligence.

Customers expect personalization and get frustrated when brands fail to deliver it. Blueshift details how to nail the ideal message across every channel.

Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.

The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.

Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.

In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.

A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.

A provider of car rentals wanted to drive consistent messaging via a unified customer view. See how the Redpoint Global customer data platform made it happen with advanced identity resolution capabilities.

A large healthcare payer wanted to improve personalization, but was limited by cumbersome audience building methods. Learn how the Redpoint Global CDP provided self-serve segmentation and other tools to optimize engagement.

Consumers say that personalization is a standard expectation. Redpoint Global describes how identity resolution helps a CDP provide this personalization.