Winning in the Era of Data Differentiation
Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.
Blog
Hotel Case Study
A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.
Mortgage Lender Case Study
A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.
Car Rental Company Case Study
A provider of car rentals wanted to drive consistent messaging via a unified customer view. See how the Redpoint Global customer data platform made it happen with advanced identity resolution capabilities.
10 Questions to Ask a CDP Vendor
Companies use a CDP to unify customer data and drive personalized CX. Redpoint Global explains how to determine which CDP best meets your needs.
The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are
Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.
The Role of a CDP in Hospitality Marketing: Creating a Seamless Guest Experience
The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a CDP adds value at every step of the customer journey.
CMO’s Magical Arsenal: 5 Must-Have Spells for Mastering Audience Engagement with CDP
The CMO has more customer data than ever before. Algonomy describes how a CDP can help manage this data in unified profiles.
Lakehouse CDP: Stop struggling with customer data quality and integrations
Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.
Alaska Airlines Case Study
A well-known airline wanted to build more accurate customer journeys. Amperity shows how its CDP used segmentation to drive a 61.1% increase in open rates.
Lucky Brand Case Study
An American denim company struggled to create personalized experiences due to siloed data. See how the Amperity customer data platform integrated the data to help them meet their goals.
Brooks Running Case Study
A running apparel company had data stuck in silos. Learn how the Amperity CDP brought everything together and drove a 128% increase in return on ad spend.