CPG: Top 5 CDP Use Cases for Seamless Customer Experiences April 4, 2024 Today’s retailers are striving to deliver personalized CX that drives loyalty. FirstHive shows how a CDP facilitates the process.
Insuring Success: Unleashing the Power of CDPs in the Insurance Sector April 4, 2024 Staying competitive in today’s insurance landscape means driving engagement throughout the customer lifecycle. FirstHive details how a CDP makes this possible.
A Buyer’s Guide to Composable CDPs April 4, 2024 The composable CDP is perhaps the most confusing topic in today’s martech space. Actable provides core insights and guidance to help buyers.
Informatica and Leadspace: The AI-Driven Growth Engine March 19, 2024 Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.
Building B2B Buyer Profiles March 19, 2024 Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.
The Total Economic Impact Of Adobe Real-Time Customer Data Platform, Journey Optimizer, And Customer Journey Analytics March 12, 2024 The Adobe Real-Time CDP collects data across all channels to create real-time profiles and audiences. Learn more in this Forrester TEI Report.
DMP to CDP: Why Transition Now? March 12, 2024 The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Mirror Lake Inn Case Study March 8, 2024 A family-owned luxury resort and spa struggled to share real-time information with their guests. Learn how the Ascent360 CDP unified the data and drove higher revenue.
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns March 1, 2024 Even though consumers want personalized experiences, they despise companies knowing so much about them. BlueConic details how to find a happy medium.
Beyond the Branch: Building Digital Customer Relationships in Banking February 21, 2024 Banks have an incredible wealth of customer data, but many don’t know how to use it. NGDATA shows how a customer data strategy can optimize efforts.
Become Truly Customer-Centric February 21, 2024 Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.
Become the Bank of the Future, Today February 21, 2024 Financial institutions need to deepen their understanding of their customers. NGDATA explains how to achieve a 360 degree view.