The ROI of a Customer Data Platform January 3, 2023 Organizations can reap many benefits from a CDP. Segment shares real ROI examples.
The Fundamentals of First-Party Data December 20, 2022 First-party data is the future of digital marketing. Segment details how to harness it.
Why you should solve identity resolution on your data warehouse November 10, 2022 Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
Extending the real-time CDP with AI-driven personalization October 18, 2022 Many brands struggle to get the unified customer view they need. TCS explains how both a CDP and AI can help.
E-learning course about Identity Resolution October 17, 2022 In this course from Teavaro and the CDP Institute, learn about the benefits of identity resolution for marketers in an increasingly regulated and complex data environment. Go to academy.teavaro.com to see more.
Credit Company Case Study July 28, 2022 A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.
4 Types of CDP: Which is Right For You? April 29, 2022 The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Total Economic Impact of Acquia CDP April 18, 2022 The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.
The State of Customer Journey Management April 14, 2022 Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.
Turn Data in Action with TCS AI-powered, Customer Analytics and Real-time CDP April 6, 2022 Discover how TCS Customer Intelligence & Insights™ (CI&I), an AI-powered customer analytics and real-time CDP software, captures data from multiple sources and converts it into insights and actions.
TCS Customer Intelligence & Insights Retail April 6, 2022 Is your shopping interaction with your customers truly personalized? TCS Customer Intelligence & Insights™ (CI&I) goes beyond horizontal analytics with pre-built, industry-specific use cases.
AI-Driven Personalization Drives Emotional Loyalty April 6, 2022 Discover how TCS Customer Intelligence & Insights™ (CI&I) next-gen loyalty solution helps retailers deliver hyper-personalized customer experiences.