The 360° Customer View – Dispel the Myth! By Mark Hiseman, Intent HQApril 11, 2019 Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers.
The Evolution of the Independent Data Driven Marketer, in 3 (and a Half) Motivating Steps By Rony Vexelman, OptimoveApril 8, 2019 In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools that will allow access to customized reports filled with the most recent data.
The CIO and CMO Are Natural Partners: Here’s Why By Ariella Brown, ZylotechMarch 22, 2019 Different strengths are involved in the various C-suite roles, which accounts for different personalities in the CMO and CIO roles.
Three Things Retailers Need to Properly Segment Customer Data By Kristen Carlson, QuickPivotMarch 18, 2019 Most marketers, especially those in the retail industry, understand the importance and vlaue of customer segmentation and personalization.
Self-Learning in Customer Analytics: A Primer By Chuck Leddy, ZylotechMarch 15, 2019 Self-learning is now a key marketing technology and a major trend for 2019 and beyond, according to Gartner.
4 Tips for CMOs Wanting to Build a Data-Driven Culture By Chuck Leddy, ZylotechMarch 8, 2019 All Chief Marketing Officers know that collecting data isn't enough.
Personalization: Going Beyond Demographic Data By Korina Velasco, LyticsMarch 6, 2019 There's a reason personalization is marketing's holy grail.
Who Controls the Marketing Stack in 2019? The CIO or the CMO By Ariella Brown, ZylotechMarch 1, 2019 The position of CIO is synonymous with taking charge of the technology in a business.
The Great Competitive Paradox: Telcos’ Defining Moment By Alex Holmes, Intent HQFebruary 20, 2019 The biggest problem that telecom operators face is keeping up with the demands of the connected customer.
Apply Business Use Cases to Evaluate CDPs By Tony Byrne, Real Story GroupJanuary 24, 2019 When comparing or evaluating Customer Data Platforms, people tend to default to feature comparisons.
Enhancing Your Customers’ Shopping Experience By Hadas Tamir, OptimoveJanuary 17, 2019 Every holiday season causes the increased need to better identify and treat your shoppers.
Drive Smarter Experimentation and Personalization with Fully Integrated Data By Julie Graham, TealiumJanuary 10, 2019 When it comes to your experimentation program, your experiments are only as powerful as the data you use.