An IT manager’s guide to building or buying a CDP May 16, 2023 Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.
Decision Engine Getting Started Demo April 14, 2023 Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.
Lytics Conductor Tour April 14, 2023 Conductor puts the power of Lytics’ industry-leading identity resolution & profile building capabilities in your hands through an all-new easy-to-use interface.
The new MarTech stack April 14, 2023 Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.
Forrester Total Economic Impact Study for Oracle Unity CDP April 12, 2023 Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform (CDP).
Building Trust Beyond Compliance April 10, 2023 The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.
Online Course: Build, Buy, or Compose April 5, 2023 In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.
The marketer’s guide to the cookie-less galaxy March 13, 2023 This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth March 10, 2023 Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.
The Time to Start Holiday Planning is Now March 10, 2023 Getting ready for the holiday season means learning from your customer data. Amperity details what steps to take during the year.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP March 3, 2023 Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Customer Data Platform: How to implement Data Governance in your organization? February 13, 2023 Data governance is important to using growing amounts of customer data. The CDPI and Commanders Act explain what it is and how a customer data platform can support it.