Request for Proposal (RFP) Guide July 25, 2023 Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.
Rethinking Digital Marketing in a Post-Cookie Era July 21, 2023 The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.
Chemist Warehouse Case Study July 17, 2023 A large pharmacy retailer lacked a holistic view of its customers. Learn how the Meiro CDP drove 25% retail media growth.
Unpacking the privacy-centric CDP June 1, 2023 Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.
An IT manager’s guide to building or buying a CDP May 16, 2023 Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.
Online Course: Use Case Creation April 10, 2023 In this free online course sponsored by SAP and the CDP Institute, learn what a use case is, what it’s used for, and how to build one.
Building Trust Beyond Compliance April 10, 2023 The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.
Online Course: Build, Buy, or Compose April 5, 2023 In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.
Why Do Luxury Retailers Need a CDP? April 4, 2023 Luxury retail brands took a significant hit during the pandemic. Zeotap explains how a CDP can help them adapt to ecommerce changes.
The marketer’s guide to the cookie-less galaxy March 13, 2023 This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth March 10, 2023 Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP March 3, 2023 Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.