How Vertical CDPs Accelerate Success August 18, 2023 A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.
CDPs and Data Warehouses August 17, 2023 A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
Email Isn’t Dead: How to Revive Your Email Marketing Strategy and Increase Sales August 7, 2023 Get a behind-the-scenes look at email marketing best practices for retail, resort & brand marketers.
How To Jumpstart Your Marketing & Customer Retention August 7, 2023 Discover how to turn your customer data into sales through targeted, personalized and automated emails.
Angel Fire Case Study August 7, 2023 A four-season resort in New Mexico wanted to improve their email marketing. Learn how Ascent360 used segmentation to generate $125k in revenue from a single campaign.
4 B2C Campaigns and Templates to Maximize Impact & Sales August 7, 2023 Segmentation is key to personalized marketing and increased engagement. Ascent360 explores the high-performing campaigns you should implement.
Why you need identity resolution for paid media optimisation in walled gardens August 2, 2023 Many companies look to paid media to connect to audiences. Teavaro details how identity resolution in walled gardens is beneficial.
Balancing Privacy and Activation: Raw PII Data Encryption in CDPs July 27, 2023 Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.
Privacy-First Consent Orchestration in Customer Data Platforms (CDPs) July 27, 2023 Data privacy is increasingly crucial for marketers. Zeotap details how a CDP can help them manage consent.
How AI is Transforming CDPs July 26, 2023 AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.
Request for Proposal (RFP) Guide July 25, 2023 Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.
Rethinking Digital Marketing in a Post-Cookie Era July 21, 2023 The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.