CDP Institute

Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.

In this fireside chat, learn how Mattel used BlueConic for customer-centricity across its brands.

Companies across industries are choosing a CDP to improve customer relationships by using data efficiently. BlueConic provides questions to ask to help choose the right CDP for your needs.

Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.

Learn how to use your data with Ascent360.

Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform (CDP).

See how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

Learn from BlueConic how you can embrace a more proactive approach to consumer data privacy.

Learn how Endeavor Business Media uses BlueConic to influence visitor engagement and orchestrate visitor-led journeys that drive conversions.

A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.

Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.