Composable or Integrated CDP? Making the Right Choice for Your Business
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Blog
Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands
Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.
State of the CDP 2023
The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
Managing Data for AI: Role of the CDP
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
Magic Eden Case Study
An NFT marketplace needed to quickly accommodate significant growth in activity. RudderStack explains how they provided speed and flexibility.
Bank Case Study
A bank’s loan department wanted to optimize their digital marketing efforts. Learn how Celebrus used segmentation to drive a 4.6x increase in click-through rate.
Industry Update July 2022
What’s the latest in the CDP industry? This report from the CDPI tells you everything.
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Customer Data Platform Implementation Guide
Implementing a new CDP can be challenging. Acquia provides tips to make it easier.
SALESmanago Demo
The latest video overview of SALESmanago AI powered CDP & Marketing Automation Platform.
The Complete Guide to Marketing Automation in Ecommerce
Marketing automation is a key part of the ecommerce technology stack. SALESmanago details the most important features and best practices.
Customer Data Platform Industry in EMEA January 2022
The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.