2024 State of the CDP
The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.
Blog
The Definitive CDP Guide: Defining and Applying a Use-Case Driven Agile Approach
A customer data platform helps businesses face a continuous stream of unexpected demands. The CDPI and Redpoint Global detail the importance of use cases and agility when choosing a CDP.
Healthcare Payer Case Study
A large healthcare payer wanted to improve personalization, but was limited by cumbersome audience building methods. Learn how the Redpoint Global CDP provided self-serve segmentation and other tools to optimize engagement.
Build or Buy: Decoding the Best CDP Strategy for Your B2C Enterprise
This insightful webinar with industry experts David Raab, Founder of the CDP Institute; Janet Jaiswal, VP of Marketing at Blueshift; and Todd Ilberg, VP of Customer Success at Blueshift focuses on the crucial decision of whether to build or buy a Customer Data Platform (CDP) for your organization.
Lakehouse CDP: Stop struggling with customer data quality and integrations
Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.
Expert Perspective: Deep Dive into CDPs
David Raab, Founder of the CDP Institute, and Vijay Chittoor, Co-Founder and CEO of Blueshift, answer some of the most important questions about CDPs.
Informatica and Leadspace: The AI-Driven Growth Engine
Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.
Breuninger Case Study
A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.
DMP to CDP: Why Transition Now?
The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Sephora Case Study
A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk
In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP
Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.