CDP Institute

A sports betting group struggled to gain insights into their customer data. Zeotap details how its CDP provided those insights and acted on them in real time.

The CDP build vs. buy debate can be very nuanced. Amperity explores how AI impacts the conversation.

This practical course guides experienced professionals through the essential steps of successfully implementing a Customer Data Platform. You’ll develop comprehensive project plans, master use case prioritization, create robust data strategies, and ensure organizational readiness for deployment success.

This practical course guides marketing, technology, and data professionals through a systematic approach to selecting the right Customer Data Platform vendor. You’ll master proven frameworks for identifying qualified vendors, gathering comprehensive information, and making confident selection decisions that align with your business requirements.

This practical course guides marketing, technology, and data professionals through the initial steps of defining CDP system requirements. You’ll learn to analyze business requirements, evaluate system gaps, and make informed decisions about CDP architecture and acquisition strategies that align with your organization’s unique needs and constraints.

This practical course guides you through building effective project teams for Customer Data Platform selection initiatives. You’ll learn to analyze organizational needs, create comprehensive team charters, and design project plans that set your CDP implementation up for success from day one.

This practical course guides experienced marketing and technology professionals through developing compelling business cases for Customer Data Platform investments. You’ll learn to quantify CDP value, analyze solution options, prepare comprehensive financial analyses, and secure C-level approval through targeted stakeholder messaging strategies.

This practical course guides you through comprehensive CDP readiness evaluation, from organizational capabilities to technical requirements. You’ll learn proven assessment frameworks and develop actionable plans to ensure your CDP implementation delivers maximum value and avoids common pitfalls.

This practical course helps marketing, technology, and data professionals understand customer data platforms and make informed decisions about whether their organization needs one. You’ll learn to evaluate CDP options, understand implementation approaches, and develop a strategic framework for customer data management that aligns with your business goals.

This free course guides you through the essential steps of CDP replacement, from recognizing when it’s time for a change to successfully implementing your new solution. You’ll learn to identify clear replacement reasons, define comprehensive requirements, and build a strategic plan that delivers real value to your organization.

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global

Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium