Expert Perspective: Deep Dive into CDPs April 9, 2024 David Raab, Founder of the CDP Institute, and Vijay Chittoor, Co-Founder and CEO of Blueshift, answer some of the most important questions about CDPs.
Informatica and Leadspace: The AI-Driven Growth Engine March 19, 2024 Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.
Breuninger Case Study March 12, 2024 A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.
DMP to CDP: Why Transition Now? March 12, 2024 The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Sephora Case Study October 31, 2023 A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk September 19, 2023 In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP March 3, 2023 Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Customer Data Platform: How to implement Data Governance in your organization? February 13, 2023 Data governance is important to using growing amounts of customer data. The CDPI and Commanders Act explain what it is and how a customer data platform can support it.
Composable or Integrated CDP? Making the Right Choice for Your Business January 31, 2023 It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands January 27, 2023 Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.
State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
Managing Data for AI: Role of the CDP November 16, 2022 The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.