CDP Institute

Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

A music tech company wanted to improve its email campaigns. Discover how Netcore drove a 50% uplift in average open rates.

See from Tealium how marketers are utilizing a Customer Data Platform to keep up with new consumers attitudes around privacy and personalization.

Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.

Many CPG companies are moving to a DTC business model. Treasure Data details how a CDP can create a culture of data-driven decision making.

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

Watch this webinar to learn how to select and get started with CDPs from David Raab, Founder and CEO of the CDP Institute.

We sat down with David Raab, founder of the CDP Institute, to discuss the ins and outs of B2B Customer Data Platforms.

Econsultancy and Cheetah Digital’s CMO, Richard Jones, gives you a great insight into the consumer’s POV along with examples of how to execute best practices.

Discover how NGDATA accelerated Belfius’ digital transformation and developed best-in-class customer insights to drive the business.