Discover SAP Customer Data Platform October 3, 2022 Find out how you can deliver relevance and personalization at every in-person and digital touch point across channels with SAP Customer Data Platform.
Insurance Company Case Study July 28, 2022 An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.
4 Types of CDP: Which is Right For You? April 29, 2022 The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Total Economic Impact of Acquia CDP April 18, 2022 The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.
How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck? April 6, 2022 Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.
Enterprise Customer Data Platforms for Dummies January 27, 2022 An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.
How Brands Can Thrive in 2022 January 19, 2022 In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.
CDP Use Cases: What Users Want December 15, 2021 The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
Zeta Company Overview September 6, 2021 Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
CDP Deployment Lessons from the Field July 20, 2021 Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.
The Joy of Data Cookbook July 10, 2021 See over 15 customer data use case recipes and real world success stories from brands like the GAP and the Utah Jazz.
Smart Guide to AI Marketing July 10, 2021 Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.