CDP RFP Template April 13, 2021 Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
CDP Use Case Template April 13, 2021 Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
RealCDP: Customer Data Platform Certification Program April 13, 2021 The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform April 13, 2021 Marketers have been scrambling for years to keep up with customer data. Leadspace explains how a B2B CDP can help.
CDP Vendor Comparison April 13, 2021 A side-by-side comparison of CDP vendors based on key differentiating features.
How to Choose a Customer Data Platform April 13, 2021 Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
Nestle Purina Case Study April 13, 2021 An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.