CDP RFP Template
Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
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CDP Screening Template
CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.
CDP Use Case Template
Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
RealCDP: Customer Data Platform Certification Program
The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Personalization at Scale
If personalization is both possible and in demand, why are so many companies still struggling to get it right? The answers boil down to both mindset and technology. Lytics explains it all.
Let’s Look at the Data: Recent Surveys on Marketing Technology
Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.
AEG Presents Case Study
AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.
Top Ten Checklist for an Enterprise CDP
Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.
CDP Vendor Comparison
A side-by-side comparison of CDP vendors based on key differentiating features.
Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One
A basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.
Customer Data Platforms for B2B SaaS Marketing
Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.
Customer Data Platform Frequently Asked Questions
Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.