Beyond the Tool: CDP as a Practice
In this ebook, Relay42 discusses the importance of talking about the CDP as both a tool for customer data and a practice across departments.
Blog
AIA Philippines Accelerates Digital Transformation With Lemnisk’s Customer Data Platform
AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
The Fundamentals of First-Party Data
First-party data is the future of digital marketing. Segment details how to harness it.
Converse Case Study
A well-known shoe brand wanted to improve its segmentation and omnichannel communications. Learn how SALESmanago drove a 70% higher click rate.
Customer Intimacy
Modern ecommerce is on the verge of change as consumers demand personalized experiences. SALESmanago details how zero-party data creates these experiences.
Valencia CF Case Study
A football club needed to improve fan experiences and build community connections. See how Microsoft Dynamics 365 Customer Insights provided actionable insights across channels.
Leonard Cheshire Case Study
A charity serving thousands of people with disabilities wanted to improve communications. Microsoft Dynamics 365 Customer Insights details how it created a 360-degree view.
Campari Group Case Study
A global company with more than 50 spirits brands wanted to make its customer experiences more personalized. Learn how Microsoft Dynamics 365 Customer Insights made it possible.
Why you should solve identity resolution on your data warehouse
Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
How suppressing existing customers from paid media saved Virgin Media O2 £1M
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
The Data Maturity Guide
The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
Joybird Case Study
An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.