How Salesforce Turns Data into Meaningful Customer Moments January 27, 2023 See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.
Discover the power of Data Cloud for Marketing January 27, 2023 In this demo video, learn how you can use Data Cloud for Marketing to deliver marketing success now.
Trusted Marketing and Ethical Personalization for Marketers January 27, 2023 Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? We’ll share guidance for using data ethically and employing trust-building personalization.
What’s Going On? The Future of Data-Driven Marketing & Ads January 27, 2023 Marketers are facing real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. Join us as we discuss how you can succeed in the new data revolution.
Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era January 24, 2023 BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.
Debunking the Four Myths of Consumer Data Privacy January 24, 2023 Learn from BlueConic how you can embrace a more proactive approach to consumer data privacy.
Musti Group Case Study January 23, 2023 A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.
Are You Really Doing Omni-Channel ABM? Probably Not. January 20, 2023 Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.
Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing January 20, 2023 B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.
State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
Virgin Media O2 Case Study January 5, 2023 A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.
How to increase conversion rate and optimise your acquisition campaign with a better targeting January 3, 2023 A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.