Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands January 27, 2023 Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.
The Pivot to First-Party Data: How Three Big Brands Embraced It to Transform Their Business January 24, 2023 Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.
Endeavor Business Media Case Study January 24, 2023 Learn how Endeavor Business Media uses BlueConic to influence visitor engagement and orchestrate visitor-led journeys that drive conversions.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers January 3, 2023 In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP January 3, 2023 In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
The Fundamentals of First-Party Data December 20, 2022 First-party data is the future of digital marketing. Segment details how to harness it.
Discover SAP Customer Data Platform October 3, 2022 Find out how you can deliver relevance and personalization at every in-person and digital touch point across channels with SAP Customer Data Platform.
The State of Customer Journey Management April 14, 2022 Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.
AI-Driven Personalization Drives Emotional Loyalty April 6, 2022 Discover how TCS Customer Intelligence & Insights™ (CI&I) next-gen loyalty solution helps retailers deliver hyper-personalized customer experiences.
Navigating the digital world without third-party cookies March 24, 2022 The third-party cookie era is coming to an end. Learn how the SAS CDP can give you a significant headstart in this new marketing world.
Enterprise Customer Data Platforms for Dummies January 27, 2022 An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.
Algonomy CDP Brochure January 15, 2022 Giving customers a personalized experience is more important than ever. Algonomy details how its CDP helps its clients achieve this and related goals.