4 Types of CDP: Which is Right For You? April 29, 2022 The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck? April 6, 2022 Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.
Enterprise Customer Data Platforms for Dummies January 27, 2022 An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.
The Business Case for Data Usability December 13, 2021 In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
Customer Data Platform vs Data Management Platform November 17, 2021 The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
Scaling ABM with AI and Data August 30, 2021 Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Artificial Intelligence in Customer Data Platforms August 23, 2021 Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
How to build an effective Customer Data Platform RFP July 18, 2021 Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
Expanding the Account Universe July 12, 2021 Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Driving Powerful Digital Transformation with a Robust CDP July 10, 2021 See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.
Breaking Down Data Silos to Build a Better Customer Experience July 5, 2021 Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
DIY Retailer Case Study June 28, 2021 An international DIY retailer suffered from lost time due to disconnected databases. Learn how Redpoint Global compressed their cycle time with a single point of data control.