Cracking Tomorrow’s CX Code February 8, 2023 If your CX isn’t working, you’re not alone. Learn more from SAS and CMO Council.
Composable or Integrated CDP? Making the Right Choice for Your Business January 31, 2023 It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Unlock Rich Insights with CDP & Analytics January 27, 2023 Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.
Discover the power of Data Cloud for Marketing January 27, 2023 In this demo video, learn how you can use Data Cloud for Marketing to deliver marketing success now.
Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands January 27, 2023 Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.
The Pivot to First-Party Data: How Three Big Brands Embraced It to Transform Their Business January 24, 2023 Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.
BlueConic Platform Overview January 24, 2023 Learn more about BlueConic and how its CDP can power your data-driven processes to accelerate growth.
The CRM Manager’s Evolution Curve January 23, 2023 CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
How to Treat Every Customer Campaign as a Marketing Experiment January 23, 2023 Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.
Are You Really Doing Omni-Channel ABM? Probably Not. January 20, 2023 Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.
Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing January 20, 2023 B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.
State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.