Virgin Media O2 Case Study January 5, 2023 A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.
Unidad Editorial Case Study January 5, 2023 A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.
How to increase conversion rate and optimise your acquisition campaign with a better targeting January 3, 2023 A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers January 3, 2023 In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP January 3, 2023 In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
The ROI of a Customer Data Platform January 3, 2023 Organizations can reap many benefits from a CDP. Segment shares real ROI examples.
AIA Philippines Accelerates Digital Transformation With Lemnisk’s Customer Data Platform December 23, 2022 AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
Managing Data for AI: Role of the CDP November 16, 2022 The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
How suppressing existing customers from paid media saved Virgin Media O2 £1M October 31, 2022 On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
The Data Maturity Guide October 27, 2022 The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
Joybird Case Study October 27, 2022 An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.
Extending the real-time CDP with AI-driven personalization October 18, 2022 Many brands struggle to get the unified customer view they need. TCS explains how both a CDP and AI can help.