Request for Proposal (RFP) Guide
Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.
Blog
Online Course: Build, Buy, or Compose
In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.
Composable or Integrated CDP? Making the Right Choice for Your Business
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Unidad Editorial Case Study
A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP
In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
AIA Philippines Accelerates Digital Transformation With Lemnisk’s Customer Data Platform
AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
Managing Data for AI: Role of the CDP
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
The Data Maturity Guide
The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
CDP Use Cases: What Users Want
The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
Zeta CDP Overview
The Zeta CDP provides marketers with deep customer understanding and integrated analytics to help you create more opportunities. Read on to learn more.
Build or Buy Your CDP?
The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
CDP Deployment Lessons from the Field
Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.