Where CDP Fits In Your Tech Stack
Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.
Blog
The Best Martech Stack: How to Achieve, Optimize, and Future-proof It
Businesses need martech tools that work well with each other and can scale in the face of future challenges. Treasure Data explains why a CDP is an essential part of any martech stack.
Building the First and Zero Party Future: Thriving in a Privacy Centric World
Access to consumer data is declining as consumers gain control thanks to GDPR, the loss of third-party cookies, and other factors. The CDPI and Simon Data explain how first- and zero-party data can give marketers success.
116 Customer Data Platform Use Cases
A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
Future-Proofing Customer Experience in an Evolving Martech Landscape
Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.
Meiro Customer Data Platform (CDP)
Learn how Meiro CDP works, meet our clients, and find out more details about the technology that will change the current approach to the digital marketing landscape.
CDP vs. CRM: What’s the difference and how can the two work together
The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.
The customer data platform advantage: How CDP compares to CRM and DMP
The CDP, CRM, and DMP provide different features. Microsoft compares these types of martech in detail.
Netcore Smartech is now Netcore’s Customer Engagement and Experience Platform
Netcore Smartech has evolved to and been rebranded as the Netcore Customer Engagement and Experience Platform.
What is a Customer Data Platform (CDP)? What Can It Do for My Hotel?
Every hotel has its own customer data needs, which gets even more complicated for hotel groups. Cendyn explains how a CDP can unify data across all operations.
Three Signs You Need a Customer Data Platform
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
Benefits of Adding a CDP to Your Tech Stack
Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.