CDP Institute

Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).

Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.

Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.

A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.

Every hotel has its own customer data needs, which gets even more complicated for hotel groups. Cendyn explains how a CDP can unify data across all operations.

Netcore Smartech has evolved to and been rebranded as the Netcore Customer Engagement and Experience Platform. With this new identity and upgrade, you’ll gain access to our simplified information architecture, easy-to-use user journey orchestration tool, and the ability to track performance on our AI-powered dashboards offering you critical insights and analytics.

Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.

Turning customer data into better CX can be difficult when data is scattered. Learn how the Amperity CDP takes a comprehensive approach to this challenge.

Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.