CDP Basics - CDP Institute

Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.

In this demo video, learn how you can use Data Cloud for Marketing to deliver marketing success now.

A customer data platform provides a unified customer view across all channels. Wondaris provides several use cases for this valuable tool.

How can a customer data platform benefit your business? Wondaris answers this question and helps you find the CDP that meets your needs.

Many companies wonder how a customer data platform can help them. FirstHive explains what a CDP is and provides common use cases.

Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.

Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.

The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.

Brands need to maintain relationships with customers across a variety of channels. Acquia details how a CDP can help.

Implementing a new CDP can be challenging. Acquia provides tips to make it easier.

Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.

Discover how TCS Customer Intelligence & Insights™ (CI&I), an AI-powered customer analytics and real-time CDP software, captures data from multiple sources and converts it into insights and actions.