Why and How to Use a Customer Data Platform
A customer data platform provides a unified customer view across all channels. Wondaris provides several use cases for this valuable tool.
Blog
Customer Data Platform Buyers Guide
How can a customer data platform benefit your business? Wondaris answers this question and helps you find the CDP that meets your needs.
Why are more and more brands looking for a CDP?
Many companies wonder how a customer data platform can help them. FirstHive explains what a CDP is and provides common use cases.
Why Your Customer Data Platform (CDP) Should be the Data Warehouse
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
4 Types of CDP: Which is Right For You?
The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Transforming Customer Data into Insights
Brands need to maintain relationships with customers across a variety of channels. Acquia details how a CDP can help.
Customer Data Platform Implementation Guide
Implementing a new CDP can be challenging. Acquia provides tips to make it easier.
The State of Customer Journey Management
Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.
Turn Data in Action with TCS AI-powered, Customer Analytics and Real-time CDP
Discover how TCS Customer Intelligence & Insights™ (CI&I), an AI-powered customer analytics and real-time CDP software, captures data from multiple sources and converts it into insights and actions.
How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck?
Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.
The business case behind a Customer Data Platform (CDP)
Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.